{"id":18281,"date":"2020-05-22T10:51:20","date_gmt":"2020-05-22T02:51:20","guid":{"rendered":"https:\/\/travelwithkarla.com\/?p=18281"},"modified":"2020-05-22T11:09:21","modified_gmt":"2020-05-22T03:09:21","slug":"social-media-branding-for-bloggers","status":"publish","type":"post","link":"https:\/\/travelwithkarla.com\/2020\/05\/22\/social-media-branding-for-bloggers\/","title":{"rendered":"Social Media Branding for Bloggers"},"content":{"rendered":"\n<p>Social Media Branding for Bloggers is quite an important topic for me. Our social media platforms connect us to our target audience. It increases our brand&#8217;s awareness.  In this post, I&#8217;m going to share the things I wish I knew when I started blogging. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Things you need to consider for your Brand Style<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Brand Name<\/h3>\n\n\n\n<p>What name do you want to be known for?<\/p>\n\n\n\n<p>In choosing a brand name, you may include your name or you may also describe what you do. You may also think about something unique. Keep it simple. Make sure that it sounds good, won&#8217;t be mispronounced or misspelled, and not  confusing.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>In my case, I named my brand <strong>Travel with Karla<\/strong>. My initial goal is to let people travel with me just by reading my posts. Now that I&#8217;m older, I realized that traveling also involves eating, watching movies, and even trying out some products. I shifted from travel blog to lifestyle blog. <\/p><cite>Karla<\/cite><\/blockquote>\n\n\n\n<p>After creating your brand name, claim it! I used it for all my social media accounts. Having a different name per social media account is confusing to your audience. Own your name. <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Website:  <a href=\"http:\/\/travelwithkarla.com\/\">http:\/\/travelwithkarla.com\/<\/a> <\/li><li>Facebook:  <a href=\"https:\/\/www.facebook.com\/travelwithkarla\/\">https:\/\/www.facebook.com\/travelwithkarla\/<\/a> <\/li><li>YouTube:  <a href=\"https:\/\/youtube.com\/travelwithkarla\">https:\/\/youtube.com\/travelwithkarla<\/a> <\/li><li>Instagram:  <a href=\"https:\/\/instagram.com\/travelwithkarla\">https:\/\/instagram.com\/travelwithkarla<\/a> <\/li><li>Twitter:  <a href=\"https:\/\/twitter.com\/travelwithkarla\">https:\/\/twitter.com\/travelwithkarla<\/a> (I don&#8217;t really use this but I still made an account so no one can use travelwithkarla hehe)<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Brand Logo<\/h3>\n\n\n\n<p>When creating a brand logo, you should consider five things.<strong> It must be simple, scalable, memorable, versatile, and relevant. <\/strong>First, people say that simplicity is beauty. If your logo is simple, people can easily recognize them. For example, whenever we see a check mark, we often think about Nike. Second, your logo must be scalable. It must be recognizable in all sizes. Third, it must be memorable or impactful. A good logo captures the attention of the audience. Fourth, a good logo is versatile. It must look good whether it&#8217;s published online, used as a watermark, or even printed on shirts! Lastly, it must be relevant. It should be related to your brand.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"672\" data-attachment-id=\"18285\" data-permalink=\"https:\/\/travelwithkarla.com\/2020\/05\/22\/social-media-branding-for-bloggers\/social-media-branding-for-bloggers-3\/\" data-orig-file=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2020\/05\/Social-Media-Branding-for-Bloggers-3.png?fit=2000%2C1600&amp;ssl=1\" data-orig-size=\"2000,1600\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Social-Media-Branding-for-Bloggers-3\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2020\/05\/Social-Media-Branding-for-Bloggers-3.png?fit=300%2C240&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2020\/05\/Social-Media-Branding-for-Bloggers-3.png?fit=840%2C672&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2020\/05\/Social-Media-Branding-for-Bloggers-3.png?resize=840%2C672&#038;ssl=1\" alt=\"Social Media Branding for Bloggers\" class=\"wp-image-18285\"\/><\/figure>\n\n\n\n<p>There are free logo makers online. If you have a budget, you may also hire a professional graphic artist. I hired <a rel=\"noreferrer noopener\" aria-label=\"JM Creatives (opens in a new tab)\" href=\"https:\/\/www.facebook.com\/jmscreativesofficial\/\" target=\"_blank\">JM Creatives<\/a> for my logo. Besides the logo, you may also include your brand color and brand font.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"671\" data-attachment-id=\"18289\" data-permalink=\"https:\/\/travelwithkarla.com\/2020\/05\/22\/social-media-branding-for-bloggers\/social-media-branding-for-bloggers-1\/\" data-orig-file=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2020\/05\/Social-Media-Branding-for-Bloggers-1.jpg?fit=961%2C768&amp;ssl=1\" data-orig-size=\"961,768\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;Travel with Karla&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1590144645&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Social-Media-Branding-for-Bloggers-1\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2020\/05\/Social-Media-Branding-for-Bloggers-1.jpg?fit=300%2C240&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2020\/05\/Social-Media-Branding-for-Bloggers-1.jpg?fit=840%2C671&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2020\/05\/Social-Media-Branding-for-Bloggers-1.jpg?resize=840%2C671&#038;ssl=1\" alt=\"Social Media Branding for Bloggers\" class=\"wp-image-18289\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3. Brand Personality and Message<\/h3>\n\n\n\n<p>Social Media Branding for Bloggers won&#8217;t be complete if we won&#8217;t talk about your brand personality and message. Here&#8217;s the Five Dimensions of Brand Personality by Jennifer L. Aaker:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"532\" data-attachment-id=\"18286\" data-permalink=\"https:\/\/travelwithkarla.com\/2020\/05\/22\/social-media-branding-for-bloggers\/social-media-branding-for-bloggers-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2020\/05\/Social-Media-Branding-for-Bloggers.jpg?fit=768%2C532&amp;ssl=1\" data-orig-size=\"768,532\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Social-Media-Branding-for-Bloggers\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2020\/05\/Social-Media-Branding-for-Bloggers.jpg?fit=300%2C208&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2020\/05\/Social-Media-Branding-for-Bloggers.jpg?fit=768%2C532&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2020\/05\/Social-Media-Branding-for-Bloggers.jpg?resize=768%2C532&#038;ssl=1\" alt=\"Social Media Branding for Bloggers\" class=\"wp-image-18286\"\/><figcaption> <em>Image: Superskill.com \u2013 Aaker\u2019s Brand Personality Dimension<\/em><\/figcaption><\/figure>\n\n\n\n<p>Identify your brand personality and be consistent. Which adjectives suit your brand? What type of personality does your audience want?<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Welcome to my channel!\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/LgaRZjq5fs0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In addition, your brand message must be clear and consistent. Given 30 seconds, you must describe who you are, what you do, who your audience are, and why they should support you.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"87\" data-attachment-id=\"15101\" data-permalink=\"https:\/\/travelwithkarla.com\/2018\/09\/15\/hataw-ph\/travel-with-karla-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2018\/09\/Travel-with-Karla.jpg?fit=620%2C87&amp;ssl=1\" data-orig-size=\"620,87\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Travel with Karla\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2018\/09\/Travel-with-Karla.jpg?fit=300%2C42&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2018\/09\/Travel-with-Karla.jpg?fit=620%2C87&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2018\/09\/Travel-with-Karla.jpg?resize=620%2C87&#038;ssl=1\" alt=\"Travel with Karla\" class=\"wp-image-15101\" srcset=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2018\/09\/Travel-with-Karla.jpg?w=620&amp;ssl=1 620w, https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2018\/09\/Travel-with-Karla.jpg?resize=300%2C42&amp;ssl=1 300w, https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2018\/09\/Travel-with-Karla.jpg?resize=290%2C41&amp;ssl=1 290w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>How about you? Is there anything you wish you knew when you were starting to blog?<\/p><\/blockquote>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"87\" data-attachment-id=\"15101\" data-permalink=\"https:\/\/travelwithkarla.com\/2018\/09\/15\/hataw-ph\/travel-with-karla-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2018\/09\/Travel-with-Karla.jpg?fit=620%2C87&amp;ssl=1\" data-orig-size=\"620,87\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Travel with Karla\" data-image-description=\"\" data-image-caption=\"\" data-medium-file=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2018\/09\/Travel-with-Karla.jpg?fit=300%2C42&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2018\/09\/Travel-with-Karla.jpg?fit=620%2C87&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2018\/09\/Travel-with-Karla.jpg?resize=620%2C87&#038;ssl=1\" alt=\"Travel with Karla\" class=\"wp-image-15101\" srcset=\"https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2018\/09\/Travel-with-Karla.jpg?w=620&amp;ssl=1 620w, https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2018\/09\/Travel-with-Karla.jpg?resize=300%2C42&amp;ssl=1 300w, https:\/\/i0.wp.com\/travelwithkarla.com\/wp-content\/uploads\/2018\/09\/Travel-with-Karla.jpg?resize=290%2C41&amp;ssl=1 290w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/figure><\/div>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Social Media Branding for Bloggers is quite an important topic for me. Our social media platforms connect us to our[&#8230;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":1,"featured_media":18287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[609600914],"tags":[609601602,609601601,609601600,609601603,609601599,609601598],"class_list":["post-18281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging-tips","tag-brand-message","tag-brand-personality","tag-characteristics-of-a-good-logo","tag-dimensions-of-brand-personality","tag-how-to-choose-a-brand-name","tag-social-media-branding-for-bloggers"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Branding for Bloggers - Travel with Karla<\/title>\n<meta name=\"description\" content=\"Social Media Branding for Bloggers is quite an important topic for me. 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